Impact Of Strategy Type Toward The Firm Performance: The Indonesian Chemical Industry Evidence

Budi, Suprapto (2007) Impact Of Strategy Type Toward The Firm Performance: The Indonesian Chemical Industry Evidence. In: International Conference on Engineering and ICT (ICEI 2007) Engineering & ICT, Meeting the Challenges of Advanced Manufacturing Proceedings , 27-28 November 2007, Hotel Equatorial Melaka, Malaysia. (Submitted)

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IMPACT OF STRATEGY TYPE TOWARD THE FIRM PERFORMANCE THE INDONESIAN CHEMICAL INDUSTRY EVIDENCE-BUDI SUPRAPTO-MAK 00656 RAF.pdf

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Abstract

The purpose of this paper is to explore the types of strategy adopted by the firms and the impact of strategy Type upon firm performance. This paper is written based on the mail-survey of 79 firms in Indonesian chemical industry. Using factor analysis, the study found four strategic factors: technology and coordination, business expansion, competency and planning, and customer focus. Based on the result of cluster analysis, the sample firms can be grouped into three strategy typology: prospectors (23 firms), defender (34 firms) and reactor (22Jirms). Results from One Why ANOVA Analysis indicated that ROA and Sales Growth are significantly different among strategy types. Moreover, Prospectors and defenders perform equally and significantIy out perform reactors.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Strategic planning, Manufacturing processes, Organizational learning, Industrial productivity, Employees -- Training of -- Management
Subjects: T Technology > T Technology (General)
T Technology > TS Manufactures
Divisions: Faculty of Manufacturing Engineering
Depositing User: Users 4097 not found.
Date Deposited: 14 Dec 2017 08:10
Last Modified: 14 Dec 2017 08:10
URI: http://eprints.utem.edu.my/id/eprint/20145
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